Use a 9x16 vertical aspect ratio to ensure compatibility with Instagram Reels, Ads, Stories, TikTok, and other short-form platforms.

Always start your video with a bold, engaging hook in the first 3 seconds to keep viewers interested.

If filming in selfie mode, ensure the video is portrait-oriented and crystal clear. For better quality, use your device’s main camera (rear camera) instead of the front-facing one, as it often produces sharper, non-inverted footage.

Include a professional voiceover if you’re not speaking directly to the camera. Pair it with high-quality audio (no background noise) to maintain viewer engagement.

Always prioritize bright, even lighting. Film near a natural light source (like a window) or use soft artificial lighting to avoid harsh shadows. Avoid backlighting (bright light behind you) and ensure your face or subject is clearly visible.